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Fair Anita is a social enterprise with the mission to invest in women around the world. It partnered with about 8,000 talented female artisans in 9 countries who make their products and generally earn 3x the minimum wage.

In 2009, the founder Joy McBrien set out to learn about violence against women in Peru, which has one of the highest rates of reported domestic violence in the world.

During the months she spent building a women's shelter in Chimbote, Peru, Joy met many survivors of domestic violence and learned about their stories of survival and resilience.

Each of these women expressed that jobs are the most critical resource for women experiencing domestic violence, knowing that sustainable income would help empower them to leave an abusive partner. Joy founded Fair Anita from the lessons she learned in Chimbote, and to this day, their work remains grounded in supporting women's resilience through responsive business relationships.

Ana, fondly, referred to as Senora Anita by her adoring community, is the sort of empathetic leader we aspire to be. Ana makes each feel cared for, looking after everyone's needs, and treating everyone fairly. Walking down the street with her, every few steps you're stopped by someone running to hug Senora Anita and thank her for her commitment to improving the lives of women and children in Chimbote.

Fair Anita is a social enterprise that exists for women and girls to selling trendy (and affordable!) fair trade products. In other words, they are women investing in other women.

Fair Anita is a member of the Fair Trade Federation Member. It is a hub for fully committed fair trade businesses.

Fair Anita


For more information, don't hesitate to visit their website: