Femme Fatale is on the mission to become the number 1 female forward concept store. To achieve this goal, we focus on continuously offering high-quality and unique products.
Femme Fatale aims to transform the industry by implementing 100% transparent and ethical processes from sourcing to end-delivery. We envision sustainability as much more than a marketing word. It defines our actions and commitment. Our mission? Giving back to people and Mother Earth.
Our garments and accessories either organic, recycled or upcycled, made with love and dedication.
We exclusively work with women-led sustainable brands that respect international labour standards and ensure fair and safe working environments.
Gaëlle Koutou founded Femme Fatale after she left a corporate career in Amsterdam to start a business where she could use her skills for social good.
She was passionate about sustainability and gender equality and was frustrated not to be able to find an online fashion store where she could shop sustainable and women-led brands to support and empower women.
She wanted to buy clothing and accessories free of animal ingredients and products harmful for the body or the environment that were also made ethically and locally by women.
She was shocked when she could not find a hub for these products online. As a result, she decided to create her platform.
Gaëlle is also a traditional yoga teacher, an avid foodie, and a conscious traveler.